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Business Design - Service & UX-design | CEMBRO | Business design & transformation | Affärsutveckling & Digitalisering

COGNITIVE

DETECTIVES

COGNITIVE

DETECTIVES

Unlocking Insights for Superior Service and Product Design

At Cembro, we employ advanced techniques such as data scraping, in-depth research, interviews, observations, and the latest behaviour and habit research to gather invaluable insights into your services or products.

RESEARCH

Quantitative Data Collection, Analysis, and Profiling

We harness quantitative data at two levels, with the more advanced level bordering on exploration, typically acquired through qualitative methods. Basic quantitative analysis is usually done through Google Analytics, Adobe Analytics, click maps, polls, and surveys, offering valuable quantifiable data to triangulate conclusions and more.

C3DB-AI is part of our advanced data collection methods that provide powerful analysis opportunities. The substantial amount of data provides clear insights into needs, behaviours, and habits, making this level of quantitative data exploration vital.

RESEARCH

Quantitative Data Collection, Analysis, and Profiling

We harness quantitative data at two levels, with the more advanced level bordering on exploration, typically acquired through qualitative methods. Basic quantitative analysis is usually done through Google Analytics, Adobe Analytics, click maps, polls, and surveys, offering valuable quantifiable data to triangulate conclusions and more.

C3DB-AI is part of our advanced data collection methods that provide powerful analysis opportunities. The substantial amount of data provides clear insights into needs, behaviours, and habits, making this level of quantitative data exploration vital.

RESEARCH

Emotional and Cognitive Process Mapping

We select qualitative research data collection methods based on your objectives, service or product complexity, technical and functional aspects. Qualitative methods include observations and interviews to deeply understand respondent and operative behaviours, positive and negative reinforcement, model learning, automatic thoughts, cognition and emotion, schemas, and modes.

We implement various user tests for swift improvements in UX details within an existing product.

RESEARCH

Emotional and Cognitive Process Mapping

We select qualitative research data collection methods based on your objectives, service or product complexity, technical and functional aspects. Qualitative methods include observations and interviews to deeply understand respondent and operative behaviours, positive and negative reinforcement, model learning, automatic thoughts, cognition and emotion, schemas, and modes.

We implement various user tests for swift improvements in UX details within an existing product.

SERVICE &

UX DESIGN

SERVICE &

UX DESIGN

Elevating Customer Journeys and Experiences

We chart customer journeys, identify customer needs, and assess gaps in your existing offerings, crafting groundbreaking concepts that your customers will value and recommend.

CUSTOMER EXPERIENCE

Understanding Customer Journeys and Experiences

Through customer journey mapping, you gain insights into various customer behaviors and their combined needs. You also gain valuable insights and a deeper understanding of how well your existing communication, interaction points, and offerings match customer needs and where gaps or voids in the customer journey exist, requiring action for increased conversion and customer satisfaction.

INTERACTION &

UX-DESIGN

INTERACTION &

UX-DESIGN

Crafting Exceptional Digital Experiences

We design digital services, products, apps, and even physical products for businesses, people, and a better society.

TOUCH POINTS

Digital User Experiences

Our designs align with strategic or business objectives. Research guides us in designing to support higher purposes and goals. We continually optimize existing products and services through A/B testing, flow optimization, and accessibility verification. We also work with emerging interaction techniques such as Human Machine Interaction (HMI) and technologies within VR and AR.

TOUCH POINTS

Digital User Experiences

Our designs align with strategic or business objectives. Research guides us in designing to support higher purposes and goals. We continually optimize existing products and services through A/B testing, flow optimization, and accessibility verification. We also work with emerging interaction techniques such as Human Machine Interaction (HMI) and technologies within VR and AR.

SELECTED

PROJECTS

SELECTED

PROJECTS

Global Presence, Local Expertise

We are based in Stockholm, but our projects are as international as our clients.

IOB – BI Data Visualization (Singapore):

För att enklare nå ut internationellt fick vi uppdraget att lyfta UX-designen samt implementera ett helt nytt grafisk användargränssnitt.

ACCESSO/TECKNIQ (Sweden/USA)

Tasked with designing the user experience interface for a future flexible access system, we gathered requirements and crafted UX designs for both the app and hardware.

EPI-Q (USA)

We designed a service to collect BI data among customers and system users.

DUIDIT/Vinnova (Sweden)

We designed a system for requirements management and communication in large or complex projects, shaping the future of project management and collaboration.

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